To make the city, clean green and healthy with community support.
With our prime objective of Empowering the Nation, all our business verticals pay unprecedented emphasis on improving the country's Inclusive Growth and Green Quotient.
With aim of making city clean green and healthy, CSR is emphasizing on people's cooperation under its brand "Sahyog". CSR has taken steps towards spreading clean and green awareness in communities and schools. In schools environment protection messages are spread through sensitization programs, rally, quiz, poster and skit and drawing competition. In communities awareness is done through advocacy, sensitization programs, meetings, signature campaign.
For developing green belt in the city initiatives have been taken towards development of parks, playgrounds and crossing. For the same plantation are been done on regular basis. Cleanliness messages are spread through door-to-door by individual contact with the customers and through community meetings with community people and influential people of the ward. Cleanliness messages are also spread with the help of councilors of the ward.
On regular bases cleanliness drives is done with support of C&T operations. In these drives cleanliness is done around mosques, temples and in wards on special occasions whereas A2Z also conducts cleanliness drive on regular basis in some areas.
IEC material is distributed in all the activities of CSR and through newspaper in all the wards. IEC material has information about the toll free number, messages on health and hygiene and about Do's and Don'ts of Garbage.
Video spots for cable TV are uses as reminders for tool free numbers. Short Film – for cable TV, 16mm slides for Movie theatres, radio jingles, Jingles for PA Systems are used to generate awareness about cleanliness and work of A2Z.
At local level ambassadors have been trained to oversee cleanliness issues and spread cleanliness messages at the local level. These ambassadors are eyes for the community who keep a look at the garbage position in their area and keep A2Z waste management team updated about the situation in the area. Sharing of information by ambassadors, support operations towards making city cleaner.
Regular meeting are done with members of association and Resident Welfare Association (RWA) for active support in keeping city clean and green.
Towards its commitment for improving lives of rag pickers- education programme are on-going for rag pickers children and establishment of vocational training centers for opportunities of alternative employment for adolescent rag pickers and weaker section women. Education programmes for adults and children are on-going to vein them from rag picking.
Arrangement of alternative employment opportunity is also taken care of by CSR team.
CSR team also adopts villages near their plant to work for the community as per the requirement of the area.